Artifactual Communication

      Advertisement images want to create a direct point of their product and first impression. I chose an ad for Gucci Perfume to display this. This is a sexy sultry ad that shows a great example of artifactual communication. The seller is trying to create a feeling of sexiness, they want to catch your eye. The look of the woman is intense and sultry. In the description of the perfume it stated "A provocative and intense fragrance."
      The type of buyer they are trying to attract would be someone that is more risky or wanting to be more sexy. They want to make the buyer feel that if they buy the product they will have more spice in their life and feel sexy. I think it appeals to an age group of about 19 to 45, but not limited to that.
       I think this is targeted towards both men and women because they offer different scents  for each. The Artifactual communication is presented in a way for  men to think  they can get a sexy woman with this scent. For the woman they could have a sexy man and be the sexy woman. That is why they have both sexes in the ad. I think men focus more on the beautiful woman when seeing the ad; whereas women will focus on both. I believe this because women compare ourselves a lot to other women and we still want to see the sexy man. Of course this is just my opinion. The first thing I looked at was how gorgeous the woman was and I wanted to look like her. I've spoken to many women and they claim they compare themselves a lot to other women. I don't see this as much in men.
       So all in just a simple ad these emotions and assumptions are brought up. The intensity, her eyes, sexiness and lust making you want to have this product.